A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy

With the development of information technology, many well-known art museums and galleries have adopted metaverse exhibitions for online display dissemination information, building sustainable ways to participate in experience art. Users can access exhibition platform through internet enjoy classic artworks virtual space, which has gained forms artistic perception improved physical mental health. Currently, factors affecting user use intentions existing studies still need be clarified studied depth. This paper explores relationship between users’ entertainment experience, educational presence, affective responses, intention a survey 536 users who had experienced exhibition. The research results show that are influenced by experiences experiences. Presence mediates on intention. Affective responses play moderating role study provides relevant theoretical basis urban socio-economic from digital perspective. At same time, this enables design create valuable healthy content with higher quality. emotional state user’s was better attended so health enhanced managed. Furthermore, it also provided guidance program economic sustainability industry.